Research & Evaluation

All of the social marketing campaign activities, programs and services that comprise Leave The Pack Behind, including the wouldurather… contest, are based on research evidence. Ongoing, systematic program evaluation and research are central components of Leave The Pack Behind.

Research Summary Reports


Quit and Win Contests: Is Quitting the Only Option? (3 pages, 253KB, PDF format)
The Impact of Social Support on Quitting Success among Young Adults Enrolled in a Campus-Based Provincial Quit and Win Contest (3 pages, 333KB, PDF format)
Recruitment of Young Adult Smokers into a Province-wide, Campus-based Quit and Win Contest (4 pages, 223KB, PDF format)
Contest Summary Reports
2018 Wouldurather… Contest Report (5 pages, 3282KB, PDF format)
2017 Wouldurather… Contest Report (2 pages, 1013KB, PDF format)
2016 Wouldurather… Contest Report (2 pages, 1669KB, PDF format)
2015 Wouldurather… Contest Report (2 pages, 2544KB, PDF format)
2014 Wouldurather… Contest Report (2 pages, 2594KB, PDF format)