Why it works

You can double your chances of quitting successfully when you join the contest1-3 (really, it’s been proven)

Thinking of trying it? Here’s why you should!

  • It’s free: totally and completely
  • It’s easy: it’s all online, no appointments necessary. We’ll even set you up with other quit aids you may want to use to make your quit attempt even easier.
  • We’re giving away cash to randomly selected contestants who go the full 6 weeks. Lots of it. $10,000 to be exact.

Tried before? Try again!

We’ve seen it so many times – the more you try, the more likely you are to succeed4.

And if you don’t make it the full 6 weeks, that’s ok too. Contestants in wouldurather who don’t quit end up smoking less and that’s a step in the right direction1.



  1. Taylor, L., & Lawrance, K. (2013). Outcome evaluation of a campus-based quit and win contest. (Master’s Thesis). Brock University: Canada.
  2. Rooney, B., Silha, P., Gloyd, J. & Kreutz., R. (2005). Quit and win smoking cessation contest for Wisconsin college students. Wisconsin Medical Journal, 104 (4), 45-49.
  3. Thomas, J.L., An, L., Luo, X., Scherber, R., Berg, C., et al.(2009). Abstinence and relapse rates following a college campus-based quit & win contest. Journal of American College Health, 58 (4), 365-372.
  4. Chaiton, M., Diemert, L., Cohen, J. E., Bondy, S. J., Selby, P., Philipneri, A., & Schwartz, R. (2016). Estimating the number of quit attempts it takes to quit smoking successfully in a longitudinal cohort of smokers. BMJ Open, 6 (6), e011045.